Keiser University Style Guide

CONSISTENT. RECOGNIZABLE. IMPACTFUL.

       “Who we are” “How we care” and “What we do” is communicated to the world in every Keiser® communication, decision, and interaction.  The totality of these communications, decisions, and interactions form “The Keiser Brand.”

       As a member of the Keiser University® family, you play a critical role in maintaining and strengthening the Keiser Brand. Your every communication, whether you are posting to social media accounts, creating digital media, writing articles or press releases, creating a flyer, creating advertisements, and even every in-person communication, has the potential to further solidify or diminish our brand.

       As a result, every last detail of every communication must be consistent, recognizable as in line with the Keiser brand, and of course, impactful.

       This Keiser University Style Guide provides both rules that must be followed and general guidance for maintaining and protecting the Keiser University Brand.

       In terms of rules, near always a “Rule” is based on the rule of law, and not merely an aesthetic opinion.  Rules must be followed with higher priority than aesthetics.  To be clear, when you see a “Rule” in this guide, it is adopted here as a result of existing state and federal law regarding registered trademarks, copyright, trade dress, and civil liability.  In simple terms, when you ignore a rule, you place the University and its property at risk.

       In terms of guidance, when guidance is diligently followed, generally the creators of the work can feel secure that the work is both “On Brand” and “Safe for Use.”  However, it is always best practices to share your creations and files with our legal department, especially artwork, photos, music, and videos contemplated for use in communications with the public, so our legal department can create a proper record of source and permissions.