Design Resources
When Creating or Altering Designs, Here are some “MUST FOLLOW RULES”
For Standard Character Marks:
When creating or altering your designs, the Trademark cannot be modified or changed in any way. Unless you are using one of our Trademarks registered as a “STANDARD CHARACTER MARK” and registered as “NO COLOR CLAIMED.” You will then be able to use it with ANY font, ANY color, and ANY size. However, if it does not have such registration, you may NOT make such alterations to this trademark. An example of such a Trademark is below.
Trademark Name: KEISER SEAHAWKS Trademark #4 – Registration #6458826, Class 41)
Description: This is a STANDARD CHARACTER MARK, which means the word(s) can appear in ANY Font, ANY Size, or ANY Color. (Official Image is below)
KEISER SEAHAWKS
For Design Trademarks:
However, some Trademarks are designated as DESIGN MARKS which may be modified in color but not design due to how they were registered. For example, Trademark #17, Registration #R-6096521 (Class 41), is a Design Trademark that does not claim color as a trademark feature. This means the design of the Trademark can NOT be altered; however, it can be displayed in ANY color. In contrast, Trademark #18, Registration #R-6096522 (Class 41), is the same Design Trademark. However, it is registered to claim the colors white, gray, dark blue, and light blue. Due to this variation in registration, it can NOT be altered in ANY way whatsoever; it MUST stay true to its registration values. Examples of both Trademarks are below:
Trademark #17- R-6096521(Class 41) Trademark #18- R-6096522 (Class 41)
For Social Media and Webpages:
When adding content to social media, be aware of how and why you’re adding to the sites, and be strategic. Keep the posts short and direct; you know the saying less is more, be impactful. Include photos, videos, and GIFs where you can (as long as they are approved). Please be sure YOU HAVE AUTHORIZATION/PERMISSION before posting! (see below)
Post and moderate daily using hashtags when possible; in doing so, tag as many elements that work for the situation to draw to your site. Attach your audience by posting questions to stimulate conversation and traffic within the site community.
Audience…who is the target audience of each media source? Keiser University® students, alumni, parents, business professionals, student job seekers or recruiters, or the general public?
Guiding your content toward your target audience will create a more impactful site and utilize your sites more effectively. For example, you would not use the same Facebook type, casual friend and family content on the LinkedIn site that requires a professional business type of content for its audience. At the same time, the Twitter site will be more of a tweet and retweet about campus events, research initiatives, and fun facts about University events.
Color:
Consistent use of our color palette for product merchandising reinforces the cohesiveness of our identity. Substituting new variations of colors can have a negative impact on the strength of our brand identity and MUST be avoided. In addition, an alteration of color will be a violation of our Trademark registration.
If the design mark is registered in B&W, that mark may be used in ANY color or combination of colors – however, with no other additional textures, sizing, or alterations. For example, while mark 16 must always appear precisely in Pantone Keiser University dark blue 648 C, Pantone Keiser University light blue 3005 C, and Pantone Keiser University Gray 420 C, Alternatively, mark 15 may be used in any shade or color or combination of colors, or even embroidered, etched, or embossed in metal or paper.
Background:
Our Trademarks should never be placed over a busy or confusing background to camouflage the Trademark. The background environment should be clean and clear to avoid distorting or distracting from Trademark legibility.
Photos:
The colors of Keiser University® were not selected by accident. The vibrant hues of blue represent pride, dependability, safety, and trustworthiness, grey represents neutrality and balance, and the gold of our shield represents the wisdom our graduates have earned. Keiser’s photography should also be sharp and portray the general experience of learning, not merely academically, but express the students personally and culturally. Keiser University students experience their education inside the classroom, from life experiences, and by engaging with each other. These authentic moments should be captured in photography that is utilized whenever possible.
Authorization:
Any music, videos, custom fonts, artwork, designs, sheet music, recordings of songs, or other media or print sources that do not belong to Keiser University® or that Keiser University cannot show evidence of the right of use cannot be utilized on any website, social media, or other media or print sources associated with Keiser University prior to authorization from the legal department.