Approved Fonts
Typography is a powerful tool. When used effectively, the right font commands attention, elicits emotions and above all, creates a voice. It’s why typography is such an essential component of our brand’s visual identity.
LEGIBILITY
Legibility refers to the design of the typeface — the width of the strokes, whether or not it has serifs, the presence of novel type design elements, etc. It is easy to tell one letterform from another in a legible typeface.
Choose typefaces with conventional letterforms.
Choose typefaces with generous spacing.
Choose typefaces with a tall x-height (the height of lowercase letters in relation to uppercase).
READABILITY
How your typeface is set, combined with the basic legibility of the typeface, yields a certain level of readability. In most cases, communication comes before style — form follows function — so resolve readability first.
Choose typefaces that were designed for your purpose. If a typeface was designed for signage, it probably isn’t going to work well set as the body copy of a book. Align text to “ragged right” for comfortable word spacing online to avoid “rivers.” Make sure the leading (the amount of space between lines of text) is greater than the point size of your typeface.
COLORS
If the design mark is registered in B&W, that mark may be used in ANY color or combination of colors – however, with no other additional textures, sizing, or alterations. For example, while mark 16 must always appear precisely in Pantone Keiser University dark blue 648 C, Pantone Keiser University light blue 3005 C, and Pantone Keiser University Gray 420 C, Alternatively, mark 15 may be used in any shade or color or combination of colors, or even embroidered, etched, or embossed in metal or paper.
DOWNLOAD KEISER OWNED FONTS
Download Keiser University Font Kit